Privacy Policy THE PLAYLIST

Last updated on 24 September 2024

Welcome to our privacy policy. We value your privacy and are committed to protecting your personal data. This privacy notice applies to visitors of our website and users of our services ("Services"). If you're contacting us on behalf of a business partner, vendor, or similar, please refer to our separate privacy notice.

1. INTRODUCTION
1.1 This privacy policy describes how White Flow BV, registered under the Chamber of Commerce no. 87313081 and located at Stuurmankade 234, 1019 WC Amsterdam, Netherlands ("White Flow", "we", "us"), collects and processes your personal data when you interact with us through our website or use our Services. It also outlines your rights and how to exercise them regarding your personal data.

1.2 As a data controller, we comply with applicable data protection laws, primarily the General Data Protection Regulation (EU) 2016/679 ("GDPR"). If you have concerns about our handling of your personal data, you can contact us at the details provided in section 9.

1.3 We use cookies and similar technologies to enhance website functionality and deliver a personalized user experience. For more information, please review our Cookie Policy.

1.4 This privacy policy does not cover third-party services or websites. We are not responsible for the privacy practices of other companies.

1.5 We may update this policy from time to time. The latest update is shown at the top of this page.

2. WHAT PERSONAL DATA DO WE COLLECT AND USE?
2.1 To provide our website and Services, we collect personal data to manage user accounts, enhance your experience, and deliver personalized content and services. Below, we outline the categories of personal data we collect:

• User Account Data: Information you provide at sign-up, such as your email address, password, name, address, and payment details.
• Payment Data: Information required to process payments, including your chosen payment method and transaction details.
• Technical Data: Information such as your IP address, browser type, device information, and usage data, including your interactions with our website and services.
• Contact Information: Data you provide when communicating with us, such as email correspondence and customer support requests.

3. PURPOSES AND LEGAL BASES FOR PROCESSING
We collect and process your personal data for the following purposes and under the corresponding legal bases:

• Website Functionality: To ensure the proper operation and security of our website. (Legal basis: Legitimate interest)
• Account Management: To manage user accounts and provide our Services. (Legal basis: Performance of a contract)
• Service Personalization: To deliver a personalized user experience based on your interaction with our Services. (Legal basis: Legitimate interest)
• Payment Processing: To process payments and manage subscriptions. (Legal basis: Performance of a contract)
• Customer Support: To provide customer service and handle inquiries. (Legal basis: Legitimate interest)
• Marketing: To send promotional offers and recommendations based on your preferences. You can opt out at any time. (Legal basis: Legitimate interest)
• Legal Obligations: To comply with legal obligations such as tax and financial reporting. (Legal basis: Compliance with legal obligations)

4. HOW LONG WE KEEP YOUR PERSONAL DATA

We regularly review our data and delete or anonymize personal data that is no longer necessary. Generally, we retain your personal data as long as you or the company you represent have an active customer relationship with us, plus up to two years after that. In certain cases, we may need to retain data for a longer period to comply with contractual or legal obligations or in relation to legal claims. For more specific information, you can contact us.

5. SHARING YOUR PERSONAL DATA

We may share your personal data with the following categories of recipients:

- Companies within the White Flow BV group for payment, support, or marketing purposes.

- Service providers who assist us in operating our website and services, such as technical or analytical service providers.

- Social media and communication platforms to facilitate safelisting and marketing efforts.

- Public authorities to comply with legal obligations or respond to legal claims.

- Third parties in connection with mergers, acquisitions, or sales of assets.

- Authorized resellers for marketing and sales purposes.

- Third-party services and APIs to provide plugin integrations and other functionality.

6. INTERNATIONAL TRANSFERS

We may transfer your personal data to our group companies outside the EU/EEA, including the USA and South Korea. These data transfers are protected by legal mechanisms such as adequacy decisions or standard contractual clauses, ensuring an equivalent level of data protection.

7. HOW WE PROTECT YOUR PERSONAL DATA

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, or alteration. These measures include firewalls, fraud detection systems, and data retention policies.

8. YOUR RIGHTS

You have certain rights regarding your personal data, depending on applicable law. These rights include:

- Right to access: You have the right to know whether we process your data and to receive a copy of it.

- Right to rectification: You can request the correction of any inaccurate data.

- Right to deletion: You can request the deletion of data that is no longer necessary for processing.

- Right to portability: You have the right to transfer your data to another service provider.

- Right to object: You can object to certain types of data processing.

- Right to restriction: In certain cases, you may request a restriction on the processing of your data.

- Right to file a complaint: You have the right to file a complaint with a supervisory authority.

To exercise these rights, please contact us using the details in section 9 below.

9. HOW TO CONTACT US

If you have any questions about this privacy policy or wish to exercise your rights, please contact us at:

White Flow BV  

Address: Stuurmankade 234, 1019 WC Amsterdam  

Email: office@white-flow.com